Kelly Services has delivered a 67% return following a Fair Value signal, according to data reported by Investing.com. It is a stark reminder that some of the market's strongest returns come not from speculative hype, but from systematic re-pricings of misvalued businesses.

For early-stage backers investing from £500 up, the read-through is clear: entry valuation dictates your ultimate yield. While venture capital often focuses on TAM and hyper-growth narratives, this run demonstrates the power of buying below intrinsic value. Whether you are backing a mature service provider or a pre-revenue startup, overpaying at the start shrinks your margin of safety and caps your total upside.

For founders currently raising, the takeaway is equally sharp. Investors across both public equity and private markets are increasingly relying on objective valuation anchors and fair value metrics rather than founder optimism. Setting a realistic valuation today makes it far easier to deliver outsized returns to early supporters down the line.

In a market where cost of capital is higher and cheap liquidity is gone, fundamental fair value is king. The investors who win in this cycle—in public equities or P2P startup rounds—will be those who spot the gap between market perception and underlying worth.